Friday, February 26, 2010
Decrease to Increase
Tom is an African American, mid-twenties entrepreneur.
His product: Crabcakes.
This ninja was the master chef at making them . He simply perfected these crabcakes. He came up with a bomb recipe, that couldnt be replicated. He started, just making them at the crib, testing them on family and friends. Everyone who had them thought that he should go in business. So he did, started off small, and things started to work out well for him. Tom wanted to expand and his business, so he sought out a building, so he could cook, and sell his crabcakes in.
Tom was doing well at the crabcake business, but he lacked the funds to expand the business like he wanted to. So Tom had an idea to get some investers for his business.Tom didn't discriminate on who he asked either. He prepared a pretty good business plan. Its really outlined the contributions he wanted, and layed out what exactly he was doing with the crabcake business. He set a high amount for the minumum donations, because he was all about getting that money. As investors funds came in, Tom was able to get that building that he so wanted.
Business is going well, and things are progressively moving the way he wanted to. Tom really feels he's the shit, with good reason. He doing good, business is booming, and got the drive to succeed my any means necessary. Now, it to a point where we wants more to know about his business, so Tom decides to shoot a commercial . This is a BIG move. He does some research, noting the cost involved in a commercial showing in the city, outside of the city, ect. Tom see that a great percentage of the rural area is Korean. Since he feels that Korean men seem to want his crabcakes more, he wants this commercial to cater to them. Tom didn't feel his own people would want his crabcakes .So in the casting for the commercial, he sets out to have the lead actor, specifically be a Korean man. Now, being a black owned business man..you think that he wants to represent his background, things like that...not the case. Commercial is made. He cast a Korean Lead, and even a Korean cook!!!
I titled this post 'Decrease to Increase' because I understand that its sacrifice involved in most everything. I know you have yo give a little, to get a little....give a lot, to get a lot. I get that. But, to not even acknowledge who you are, hide yourself for the sake of being successful, is just awful . the term 'Sell Out' seemed to fit. Being that African Americans have been slighted so much in our history, you'd think that a being an African American MALE...Tom would be proud of his background. Im disappointed in people like that, and unfortunately, I wont support them .
at 9:17 AM